Using Primary and Secondary Market Research

• Savvy entrepreneurs will conduct secondary research first and then conduct primary research.
  • Secondary market research lays the groundwork.
    • Coarse grain
  • Primary market research fills in the gaps.
    • Fine grain

• Using both types of market research gives you well-rounded view of the market.
  • Provides information needed to make important business decisions.

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https://pierobon.ca/export/ch2/both.htm

© 2004 John Michael Pierobon

Notes