De-normalization

• Beaches are magnets for families with children.
  • Allowing tobacco use on beaches sends a dangerous message.
    • Children are uniquely susceptible to social influences to use tobacco.

• Every time a child sees someone smoking tobacco, the odds increase that they will experiment with it themselves and become addicted to tobacco.

• The impetus for smoking bans is de-normalize smoking as part of a broader public health campaign to reduce tobacco-related illness and death.
  • Research shows that tobacco-free beach policies can reduce and even prevent tobacco use among children.

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Notes